At Google Cloud, we’re always looking for ways to help our B2B and B2C customers advance their digital transformation through conversational AI, no matter their starting point. Whether you’re an enterprise aiming to modernize and deliver AI-powered conversational experiences to your customers, or a leading CPG company implementing new engagement models with intelligent agents, the ideal solution seamlessly incorporates multiple best-in-class technologies into a composable yet tightly integrated whole. There’s a growing need for enterprises to combine their data with powerful conversational designs to create meaningful interactions that matter to their customers. The result is greater customer loyalty through personalized, engaging conversations and, ultimately, increased profitability.
Google’s strategic partnership with AUI™ (Augmented Intelligence) to accelerate the deployment of AI agents for consumer and enterprise companies offers exciting new possibilities. AUI’s agentic language model, Apollo, is built with a neuro-symbolic architecture that enables a new generation of conversational agents, designed specifically for businesses. By coupling the conversational skills of generative AI (gen AI) with the predictability and actionability of rule-based AI, Apollo enables the deployment of safe and controllable AI agents.
Supported by Google Cloud’s robust global infrastructure, this collaboration aims to provide businesses with a powerful, tailored solution to enhance their operations and customer interactions — particularly powerful for consumer companies venturing into AI-powered sales and servicing.
Accelerating generative AI adoption with Apollo on Google Cloud
We’re collaborating with AUI on three key fronts to bring the benefits of Apollo to our customers:
-
Integration with Google Cloud products: Apollo integrates seamlessly with Google Cloud products like BigQuery, Vertex AI, and our AI/ML capabilities. This integration helps optimize runtime, inference, and performance, enabling businesses to analyze verbal interactions with their customers in an aggregate and structured manner.
-
Go-to-market: AUI is partnering with Google Cloud to help solve key industry challenges for joint customers, starting with consumer companies, as well as those in retail and regulated industries.
-
Apollo is available on Google Cloud Marketplace: AUI is offering its agentic language model, Apollo, on Google Cloud. Customers can quickly and easily deploy Apollo and take advantage of its features, while benefiting from Google Cloud’s global, scalable and trusted infrastructure. Apollo is also available directly on the Google Cloud Marketplace.
How Apollo enables the next generation of AI agents
Apollo’s neuro-symbolic architecture and agentic design offer a robust solution with unique advantages for Google Cloud customers:
Situational accuracy: Apollo can dynamically interpret and execute complex, multi-step tasks without prior training on proprietary data. For example, telecommunications companies can handle complex interactions with customers, such as “Can you help me upgrade my internet plan and transfer my existing services to a new address?” Apollo can seamlessly handle this complicated request by integrating with the company’s systems in real-time, cross-referencing policies, and providing precise, policy-compliant information.
White-box transparency: Apollo operates as a fully transparent, white-box system, providing clear and traceable insights into its decision-making process. This transparency is particularly vital in regulated industries where compliance and clear communication are essential. Apollo’s decision-making is fully auditable, building trust with both customers and regulatory bodies.
Tool use and API integrations: Apollo integrates seamlessly with existing systems and any number of tools and workflows without requiring prior training on proprietary company data. It interacts with relevant API endpoints and cross-references company policies, ensuring secure, reliable and efficient operations.
Continuous fine-tuning: Apollo enables companies to fine-tune their AI agents continuously via human feedback on customer conversations or simulated synthetic data. This ensures that AI agents remain aligned with business objectives and progressively improve over time.
Leveraging Google Cloud’s robust infrastructure
By deploying Apollo on Google Cloud, customers gain access to a range of powerful tools and services:
-
Vertex AI Platform: Apollo’s performance is optimized using Google Cloud’s Vertex AI platform and machine learning tools, providing greater agility and adaptability. It allows access to the latest capabilities in model training, tuning, and deployment, at scale.
-
BigQuery Integration: Using BigQuery, businesses can unlock revolutionary search capabilities, including the ability to run structured searches in conversations. This helps gain insights on customer sentiments towards specific products, services, and plans. Existing Google Cloud customers can quickly get data into BigQuery by directly connecting to source systems using Apollo from the Google Cloud Marketplace.
-
Scalable Infrastructure: Google Cloud’s scalable Kubernetes (K8s) infrastructure and high-performing GPUs enable efficient scaling of AI workloads, ensuring that Apollo can handle increasing demands without compromising performance.
-
Security and Compliance: Google Cloud provides state-of-the-art security features and compliance certifications, ensuring that sensitive data is handled securely and meets industry regulations.
Safety, transparency and control at the front
Apollo’s neuro-symbolic architecture enables companies to precisely manage their AI agents’ behavior and simulate any customer scenario to review and change how their agents would respond in future similar situations. It provides detailed oversight of the agents’ actions and decision-making processes, ensuring adherence to company policies, guidelines and guardrails while steering conversations away from undesirable topics. Just as an in-store sales associate wouldn’t compose a poem for a customer, an AI sales agent should focus on appropriate interactions.
Enterprise clients, particularly in sectors like finance and healthcare, require high levels of traceability and control over their AI solutions. Apollo addresses these needs by offering a transparent, white-box view of its reasoning process, allowing businesses to understand, monitor, and adjust every decision the model makes — without the need for retraining or coding. Such transparency is vital for ensuring compliance and fostering trust among stakeholders.
Unlocking new use cases across industries
The collaboration with AUI opens up exciting new possibilities for businesses. By integrating Apollo’s advanced capabilities with Google Cloud’s infrastructure, we unlock a wide variety of new autopilot use cases aimed at enhancing customer engagement, operational efficiency, and business intelligence. A few examples:
Retail industry
Retailers can now deploy conversational AI to handle complex customer inquiries and create highly responsive, personalized customer service. AI agents powered by Apollo are capable of managing a wide range of interactions:
-
Product Inquiries: Provide detailed information about products, including specifications, availability, and pricing.
-
Real-time Inventory Search and Product Comparison: Assist customers in finding products that meet their needs and compare different options.
-
Post-Purchase Support: Handle returns, exchanges, and answer questions about orders.
Financial services
In the financial services sector, Apollo can be deployed to manage customer inquiries, offer financial products, and provide personalized support. The model’s fine-grained control and adherence to company policies ensure that sensitive data is handled securely and accurately, enhancing trust through transparent AI interactions.
-
Secure Transactions: Facilitate secure account inquiries and transactions while maintaining compliance with financial regulations.
-
Personalized Financial Guidance: Offer tailored product options based on customer profiles and financial goals.
-
Regulatory Compliance: Ensure all interactions are compliant with industry regulations and company policies.
Served on a secure foundation with Google Cloud
AUI’s collaboration with Google Cloud enables Apollo to optimize performance using our cutting-edge offerings:
-
Advanced AI/ML tools: Access to high-performing GPUs and specialized AI/ML tools allows for efficient model training and deployment.
-
Scalable infrastructure: Google Cloud’s scalable infrastructure supports rapid growth, ensuring consistent performance even as demand increases.
-
Security and compliance: Our cloud infrastructure provides state-of-the-art security features and compliance standards, ensuring that businesses can trust the safety and integrity of their data and AI models.
By leveraging Google Cloud’s resources, Apollo’s dynamic AI agent behavior and enhanced interpretability benefit from seamless scalability, helping clients worldwide stay at the forefront of AI technology while ensuring compliance and security.
Customers interested in learning more about Apollo’s solutions with Google Cloud can visit Apollo’s page on the Google Cloud Marketplace.
